Values

• Making guest delight the sole focus of our business.
• Quality in everything we think, say and do.
• Sound financial management and the addition of only those costs that result in direct benefits to our guests and our franchisees.
• Believing that the individual is paramount.
• Believing in a holistic total system approach to the resolution of problems.
• A planning system that includes inter alia a strategic plan, long-term goals and short-term targets updated annually and quarterly.
• Continuous improvement and an open mind to new ideas and technologies.
• Being a harmonious team committed to common goals.

Mission Statement

To be the most successful operator and franchisor of authentic Irish Restaurants and Pubs in South Africa. We will deliver:

• awesome customer service;
• value for money food and beverage items
• in a challenging and rewarding environment, while sustaining our long-term profitability in a fiercely competitive food service market place